MATHUR, U. C. <br/><br/>
ADVERTISING MANAGEMENT:TEXT AND CASES  

 - 3 RD ed. 
 - NEW DELHI  NEW AGE  2010 
 - XVIII + 368 
<br/><br/><label>ISBN: </label>9788122421514 
<br/><br/><label>Dewey Class. No.: </label>659.1 MAT