ZEITHAML, VALARIE A. <br/><br/>
SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM  

 - 4TH ed. 
 - NEW DELHI  TATA MC-GRAW HILL PUBLISHING COMPANY  2009 
 - XXIX, 743 
<br/><br/><label>ISBN: </label>9780070660076 
<br/><br/><label>Dewey Class. No.: </label>ZEI/BIT