MATHUR U.C. <br/><br/>
STRATEGIC MARKETING MANAGEMENT: TEXT AND CASES  

 - DELHI  MACMILLAN INDIA LTD  2007 
 - XVI, 296 
<br/><br/><label>ISBN: </label>9781403931007 
<br/><br/><label>Dewey Class. No.: </label>658.8305 MAT