@book{110876,
	author = {RAO, APPA C., RAO, PARVATHISWARA B. AND STVARAMAKRISHNA K.},
	title = {STRATEGIC MANAGEMENT AND BUSINESS POLICY: TEXT AND CASES },
	publisher = {EXCEL BOOKS},
	year = {2010},
	address = {NEW DELHI},
	edition = {1ST ed.}
}