KOTLER, PHILIP., TYBOUT, ALICE M., CALDER, BOBBY J. <br/><br/>
KELLOGG ON MARKETING  

 - 2ND ed. 
 - NEW DELHI  WILEY INDIA PVT LTD  2010 
 - XVIII, 426 
<br/><br/><label>ISBN: </label>9788126528417 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT