TY  - BOOK
AU  - ROY, KISHOTOY
TI  - CASE STUDIES ON CELEBRITY BRANDING AND BRAND ENDORSEMENTS 
SN  - 9788182813489
U1  - 658.8 ROY 
PY  - 2010///
CY  - DELHI
PB  - VRINDA PUBLICATIONS (P) LTD
ER  -