TY - BOOK AU - DIETRICH, BRENDA; NORTON, MAUREEN F.; PLACHY, EMILY C.; INTERNATIONAL BUSINESS MACHINES CORPORATION TI - ANALYTICS ACROSS THE ENTERPRISE: HOW IBM REALIZES BUSINESS VALUE FROM BIG DATA AND ANALYTICS SN - 9789332538306 U1 - 006.312 DIE PY - 2014/// PB - PEARSON ER -