00263nam a2200109Ia 4500008004100000020001800041041000800059100001700067245002200084260003900106300000800145211209s2004 xx 000 0 und d a81-219-1697-6 aeng aPILLAI R S N aMODERN MARKETING  aNEW DELHIbCHAND AND COMPANYc2004 a399