MATHUR U G <br/><br/>
PRODUCT BRAND MANAGEMENT TEXT AND CASES  

 - 2ND EDN ed. 
 - NEW DELHI  EXCEL BOOK  2015 
 - XIX + 554 
<br/><br/><label>ISBN: </label>9789350620144 
<br/><br/><label>Dewey Class. No.: </label>658.5752 MAT