TY  - BOOK
AU  - KELLER, KEVIN LANE
TI  - STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING  AND MANAGEMENT BRAND EQUITY 
SN  - 8131719770
U1  - 658.8 O 08 KEL 
PY  - 2008///
CY  - NEW DELHI
PB  - PEARSON EDUCATION
ER  -