KELLER, KEVIN LANE <br/><br/>
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING  AND MANAGEMENT BRAND EQUITY  

 - 3 RD ed. 
 - NEW DELHI  PEARSON EDUCATION  2008 
 - 714 
<br/><br/><label>ISBN: </label>8131719770 
<br/><br/><label>Dewey Class. No.: </label>658.8 O 08 KEL