MARKETING MANAGEMENT ANALYSIS, PLANNING AND CONTROL (Record no. 99532)

MARC details
000 -LEADER
fixed length control field 00366nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211209s1987 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0876923546
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 N83 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER, PHILIP
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT ANALYSIS, PLANNING AND CONTROL
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. PRENTICE-HALL OF INDIA
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent VI + 792
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Price effective from Koha item type Shelving location
        M S Ramaiah Institute of Technology M S Ramaiah Institute of Technology 01/04/2022 658.8 N83 KOT DB617 01/04/2022 01/04/2022 Books  
        M S Ramaiah Institute of Technology M S Ramaiah Institute of Technology 01/04/2022 658.8 N83 KOT DB2743 01/04/2022 01/04/2022 Books