INTEGRATED ADVERTISING, : PROMOTION AND MARKETING COMMUNICATIONS (Record no. 75467)

MARC details
000 -LEADER
fixed length control field 00345nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211209s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CLO/ BAA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CLOW, KENNETH E.
245 ## - TITLE STATEMENT
Title INTEGRATED ADVERTISING, : PROMOTION AND MARKETING COMMUNICATIONS
250 ## - EDITION STATEMENT
Edition statement 6/e, 2014 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. PEARSON EDUCATION INDIA
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        M S Ramaiah Institute of Technology M S Ramaiah Institute of Technology   12/31/2021 740.00   659.1 CLO/ BAA 75467 12/31/2021 12/31/2021 Books