NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONGTERM (Record no. 69241)
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000 -LEADER | |
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fixed length control field | 00401nam a2200145Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211209s2011 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788175544406 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 KAP |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KAPFERER J.N. |
245 ## - TITLE STATEMENT | |
Title | NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONGTERM |
250 ## - EDITION STATEMENT | |
Edition statement | 4TH ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | NEW DELHI |
Name of publisher, distributor, etc. | KOGAN PAGE |
Date of publication, distribution, etc. | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | XV, 560 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
M S Ramaiah Institute of Technology | M S Ramaiah Institute of Technology | 12/31/2021 | 658.8 KAP | 69241 | 12/31/2021 | 12/31/2021 | Books |