ADVERTISING AND PROMOTION: AN IMC APPROACH (Record no. 63813)

MARC details
000 -LEADER
fixed length control field 00336nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211209s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131503881
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 SHI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SHIMP, TERENCE A.
245 ## - TITLE STATEMENT
Title ADVERTISING AND PROMOTION: AN IMC APPROACH
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. CENGAGE
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 650
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        M S Ramaiah Institute of Technology M S Ramaiah Institute of Technology   12/31/2021 462.00   659.1 SHI 63813 12/31/2021 12/31/2021 Books