MARKETING RESEARCH (Record no. 63725)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00357nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211209s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8126517916 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8305 AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | AAKER, DAVID A, KUMAR A, DAY |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING RESEARCH |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | WILE INDIA |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVII, 774 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M S Ramaiah Institute of Technology | M S Ramaiah Institute of Technology | 12/31/2021 | 449.00 | 658.8305 AAK | 63725 | 12/31/2021 | 12/31/2021 | Books |