INTEGRATED MARKETING COMMUNICATIONS (Record no. 55914)

MARC details
000 -LEADER
fixed length control field 00327nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211209s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131506547
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 JOS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SIRGY, JOSEPH M
245 ## - TITLE STATEMENT
Title INTEGRATED MARKETING COMMUNICATIONS
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. CENGAGE
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 362
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        M S Ramaiah Institute of Technology M S Ramaiah Institute of Technology 12/31/2021   659.1 JOS 55914 12/31/2021 12/31/2021 Books