CONSUMER BEHAVIOR AND MARKETING STRATEGY (Record no. 51210)

MARC details
000 -LEADER
fixed length control field 00356nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211209s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 00706015181
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 O08
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PETER, PAUL
245 ## - TITLE STATEMENT
Title CONSUMER BEHAVIOR AND MARKETING STRATEGY
250 ## - EDITION STATEMENT
Edition statement 7 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. TMH
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent XVI + 579
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        M S Ramaiah Institute of Technology M S Ramaiah Institute of Technology   12/31/2021 1 658.8342 O08 51210 06/27/2022 06/20/2022 12/31/2021 Books