INTEGRATED ADVERTISING PROMOTION AND MARKEDING COMMUNICATIONS (Record no. 50463)

MARC details
000 -LEADER
fixed length control field 00352nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211209s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120333055
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 KEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CLOW KENNETH
245 ## - TITLE STATEMENT
Title INTEGRATED ADVERTISING PROMOTION AND MARKEDING COMMUNICATIONS
250 ## - EDITION STATEMENT
Edition statement 3RD ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. P H I
Date of publication, distribution, etc. 2007
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        M S Ramaiah Institute of Technology M S Ramaiah Institute of Technology   12/31/2021 395.00   659.1 KEN 50463 12/31/2021 12/31/2021 Books