STRATEGIC BRAND MANAGEMENT (Record no. 45963)

MARC details
000 -LEADER
fixed length control field 00360nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211209s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8177584871
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012 LAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KELLER KEVIN LANE
245 ## - TITLE STATEMENT
Title STRATEGIC BRAND MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 2 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. PEARSON EDUCATION ASIA
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 816
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        M S Ramaiah Institute of Technology M S Ramaiah Institute of Technology   12/31/2021   658.4012 LAN 45963 12/31/2021 12/31/2021 Books