ADVERTISING AND PROMOTION: INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE (Record no. 45551)

MARC details
000 -LEADER
fixed length control field 00398nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211209s2006 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070581940
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 GER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BELCH, GEORGE E
245 ## - TITLE STATEMENT
Title ADVERTISING AND PROMOTION: INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
250 ## - EDITION STATEMENT
Edition statement 6 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. TATA MC-GRAW HILL
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 779
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        M S Ramaiah Institute of Technology M S Ramaiah Institute of Technology   12/31/2021   659.1 GER 45551 02/21/2022 12/31/2021 Books