ADVERTISING MANAGEMENT : CONCEPTS AND CASES (Record no. 32849)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00344nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211209s2000 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 MOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MOHAN, MANENDRA |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING MANAGEMENT : CONCEPTS AND CASES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 418 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M S Ramaiah Institute of Technology | M S Ramaiah Institute of Technology | 12/31/2021 | 659.1 MOH | 32849 | 12/31/2021 | 12/31/2021 | Books |