ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE (Record no. 112668)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00349nam a2200109Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9.7893546008e+012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | 20220604u\\\\\\\\\\\y0engy0103\\\\ba |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MICHAEL A.BELCH,KEYOORPURANI,GEORGEE.BELCH |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | MCGRAW-HILL |
| Date of publication, distribution, etc. | 2013 |
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