ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATION (Record no. 112130)

MARC details
000 -LEADER
fixed length control field 00404nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211209s2019 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131528242
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82 SHI/AND
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SHIMP, LANCE A
245 ## - TITLE STATEMENT
Title ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATION
250 ## - EDITION STATEMENT
Edition statement 9 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. CENGAGE LEARNING
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent XXII, 729
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Barcode Date last seen Price effective from Koha item type
        M S Ramaiah Institute of Technology M S Ramaiah Institute of Technology MBA Library 01/23/2022 MB7738 01/23/2022 01/23/2022 Books
        M S Ramaiah Institute of Technology M S Ramaiah Institute of Technology MBA Library 01/23/2022 MB7739 01/23/2022 01/23/2022 Books