MARKETING MANAGEMENT CONCEPTS CASES CHALLENGES AND TRENDS (Record no. 111449)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00331nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211209s2009 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GOVINDARAJAN M |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT CONCEPTS CASES CHALLENGES AND TRENDS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 ND ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | PHI LEARNING |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XX,312 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M S Ramaiah Institute of Technology | M S Ramaiah Institute of Technology | 01/23/2022 | 3 | MB6311 | 02/10/2025 | 01/22/2025 | 01/23/2022 | Books |