MARKET BASED MANAGEMENT: STRATEGIES FOR GROWING CUSTOMER VALUE (Record no. 105118)

MARC details
000 -LEADER
fixed length control field 00344nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211209s2006 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120329287
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PHILIP KOTLER
245 ## - TITLE STATEMENT
Title MARKET BASED MANAGEMENT: STRATEGIES FOR GROWING CUSTOMER VALUE
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. PRENTICE HALL OF 9INDIA
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 772
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Date last checked out
    Dewey Decimal Classification     M S Ramaiah Institute of Technology M S Ramaiah Institute of Technology alumni 01/05/2022 DL301551 01/05/2022 495.00 01/05/2022 Books    
          M S Ramaiah Institute of Technology M S Ramaiah Institute of Technology   01/05/2022 DL302557 06/30/2023   01/05/2022 Books 1 06/02/2023