MARKETING MANAGEMENT (Record no. 102813)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00349nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211209s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131716830 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13TH ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | PEARSON |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XLVII + 647 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M S Ramaiah Institute of Technology | M S Ramaiah Institute of Technology | 01/04/2022 | 658.8 KOT | DB4216 | 01/04/2022 | 01/04/2022 | Books | |||||||
| M S Ramaiah Institute of Technology | M S Ramaiah Institute of Technology | 01/04/2022 | 658.8 KOT | DB5513 | 04/01/2024 | 01/04/2022 | Books | 3 | 03/23/2024 |