PRODUCT BRAND MANAGEMENT TEXT AND CASES (Record no. 102454)

MARC details
000 -LEADER
fixed length control field 00371nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211209s2015 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350620144
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5752 MAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MATHUR U G
245 ## - TITLE STATEMENT
Title PRODUCT BRAND MANAGEMENT TEXT AND CASES
250 ## - EDITION STATEMENT
Edition statement 2ND EDN ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. EXCEL BOOK
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent XIX + 554
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        M S Ramaiah Institute of Technology M S Ramaiah Institute of Technology MBA Library 01/04/2022 658.5752 MAT DB3792 01/04/2022 01/04/2022 Books
        M S Ramaiah Institute of Technology M S Ramaiah Institute of Technology MBA Library 01/04/2022 658.5752 MAT DB3812 01/04/2022 01/04/2022 Books