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NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONGTERM

KAPFERER J.N.

NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONGTERM - 4TH ed. - NEW DELHI KOGAN PAGE 2011 - XV, 560

ISBN: 9788175544406

Dewey Class. No.: 658.8 KAP

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