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STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGEMENT BRAND EQUITY

KELLER, KEVIN LANE

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGEMENT BRAND EQUITY - 3 RD ed. - NEW DELHI PEARSON EDUCATION 2008 - 714

ISBN: 8131719770

Dewey Class. No.: 658.8 O 08 KEL

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